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Milestones, partnerships and education updates from KidsFan (趣帆): from copyright landmarks to the creators and classrooms shaping game-based English learning.
Milestones, partnerships and education updates from KidsFan (趣帆): from copyright landmarks to the creators and classrooms shaping game-based English learning.
Each release is published in English and Chinese.
The deals and decisions that shaped KidsFan, newest first.
The five-layer model (Interest, Scene, Learning, Reuse, IP) goes public with pedagogy research support from Hunan Normal University. Every episode delivers 5–8 core words, 2–3 sentence patterns and one repeatable read-along dialogue, with in-school courses rolling out on a China–Philippines production line.
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Australia's Spawnpoint Media, a network with 24M+ subscribers, 243 million monthly views and distribution on Roku, Apple TV, Prime Video, Tubi and Sky, joins the Minecraft English fleet. Milo and Chip (4.76M subs, 445 videos, ages 4–12) and Firelight (4.56M subs, ages 11–20) come aboard.
Read the announcement (中文)
The education blueprint earns a textbook order from the Philippine Department of Education (DepEd), a system serving ~24.9 million learners, and reaches roughly 15% of Southeast Asia's game-based kids English content market (company data).
Adaptation, derivative works, merchandising and commercial use: KidsFan becomes the exclusive China licensee of Maizen, one of the world's biggest Minecraft channels with 17.8M+ subscribers. JJ (red hoodie) and Mikey (green turtle) arrive in both blocky and official 2D forms.
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On January 23, 2024, KidsFan, jointly with Yoola, signed the world's most-subscribed creator (238M subs at signing) for the Chinese market, in an agreement estimated at $150,000 a year.
Read the story (中文)
Following the January 2023 spin-off from the Migu Kids station, the brand relaunch completed in December 2023 and upgraded the brand to KidsFan: an all-media kids content platform spanning original animation, IP commercialization, copyright services and education.
The copyright library passes the 10,000-hour mark as cumulative partner payouts break $10 million, proof that the guaranteed-plus-revenue-share model pioneered in 2017 pays creators and rights holders at scale.
Read the white paper summary (中文)Official statements, industry analysis and methodology papers, first published on kidsfan.com.
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