October 2026 — Maizen (known in China as 海龟兄妹), the Minecraft-themed YouTube channel, has delivered 300 videos to KidsFan for release in China simultaneously with YouTube. KidsFan holds exclusive rights to Maizen in China, covering adaptation, derivative works, merchandising and commercial use, and is responsible for Chinese localization and domestic distribution of the new content.
Chinese audiences will now see new JJ and Mikey content at the same time as viewers worldwide.
What 300 Videos Signal
Maizen is a Minecraft-themed YouTube channel with more than 17.8 million subscribers, home to the duo JJ (red hoodie) and Mikey (green turtle), each with an official Minecraft block-figure look and a 2D look.
KidsFan's exclusive China rights to Maizen took effect in October 2025. A year later, Maizen has delivered 300 videos at once and asked for simultaneous release. The partnership has moved from licensing to synchronized operation at scale, with China now on the same release schedule as the rest of the world.
What Simultaneous Release Changes
- For viewers: Chinese children no longer have to wait, or turn to unauthorized re-uploads, to see new episodes.
- For pirates: Unauthorized re-uploads in China usually trade on the names "JJ and Mikey" (杰杰和麦琪) and "Maizen." They draw traffic by exploiting the delay before official content arrives. Simultaneous release removes that window.
- For copyright protection: KidsFan already has a court precedent. In 2025, it sued a verified Douyin account that re-uploaded Maizen content; a Guangzhou court awarded RMB 88,300 in damages, and the case is now closed.
"Delivering 300 videos at once and asking for release in step with YouTube shows Maizen's trust in how we operate," said Ray, Chief Executive Officer of KidsFan. "Our job is to make sure children in China see JJ and Mikey at the same time as children everywhere, and that what they see is the official version."
Frequently Asked Questions
Are Maizen and 海龟兄妹 the same channel?
Yes. Maizen is the channel's English name and 海龟兄妹 its Chinese name. Chinese viewers often call it by its characters' names, 杰杰和麦琪 (JJ and Mikey).
Who holds Maizen's rights in China?
KidsFan holds exclusive rights to Maizen in China, covering adaptation, derivative works, merchandising and commercial use. The license took effect in October 2025.
How do I report pirated Maizen content in China?
Send links, screenshots and the date found to [email protected], marked "Infringement Report."
Is Maizen affiliated with Microsoft or Mojang?
No. Minecraft is a trademark of Microsoft and Mojang Studios. Maizen creates Minecraft-themed content; KidsFan has no official partnership, license or endorsement from Microsoft or Mojang.
About KidsFan
KidsFan is a children's content company spanning original animation, programme production, IP licensing and commercialisation, copyright services and interactive streaming. It operates 15,000+ minutes of licensed children's content, works with 850+ creators worldwide and has paid partners more than US$10 million in cumulative revenue share. KidsFan holds exclusive rights in China to Maizen (海龟兄妹). Learn more at kidsfan.com.
Media contact: [email protected] Infringement reports: [email protected]
Minecraft is a trademark of Microsoft and Mojang Studios, referenced for descriptive purposes only.