English learning in the sandbox metaverse. Kids don't sit through lessons: they mine, build and escape their way into the language, one quest at a time.
Built by KidsFan's Education Division on a five-layer content model, with pedagogy research support from Hunan Normal University.
Minecraft English is chapter one. The full world × language matrix lives on our platform: EnglishFan, MandarinFan, Roblox and beyond.
SpeakFan platform*Roughly 15% of Southeast Asia's game-based kids English content market (company data). DepEd: a textbook order from the Philippine Department of Education, a system serving ~24.9 million learners.
Every episode passes through the same five-layer content model, so attention becomes learning, and learning compounds into lasting IP assets. Read it from the ground up.
This is what the Reuse layer looks like in your hands: every episode's words and scenes are reborn as flashcards, sticker packs and plush companions. Same characters, same art, from screen to shelf.
Kids follow JJ & Mikey through a quest, and 5–8 core words appear inside the story.
The episode's vocabulary is reborn as flashcards: same scenes, same characters.
Die-cut packs turn story moments into rewards kids collect and trade.
Plush JJ & Mikey carry the learning bond beyond the screen.
Product concepts from the KidsFan × Maizen kit, built under the exclusive all-rights China license.
In a cave escape, "torch" isn't vocabulary. It's survival. Language serves the quest, and the quest makes the language unforgettable.
JJIt's too dark. We need a torch!
MikeyLet's mine here. I can see a diamond!
JJGrab it and build the stairs. Time to escape!
One repeatable mini-dialogue per episode: short enough to read along, real enough to remember.
Two official looks, one exclusive license. KidsFan holds the exclusive all-rights China license for Maizen (17.8M+ subscribers): JJ (杰杰, the red hoodie) and Mikey (麦琪, the green turtle) appear both as their blocky Minecraft originals and in the official 2D character system.
A kawaii 2D look designed for books, flashcards, merchandise and classroom materials, fully licensed for adaptation and derivative works in China.
The in-game forms kids know from 17.8M+ subscriber Maizen episodes: the faces that make every lesson feel like play.
KidsFan's own learning buddy Spark, a curious little star, walks kids through each episode's takeaways: the friendly thread that ties the whole curriculum together.
The curriculum design is developed with pedagogy research support from Hunan Normal University. Vocabulary load, sentence-pattern progression and read-along design are grounded in research, not guesswork.
Beyond screens, the blueprint runs as in-school courses: structured classroom programs that carry the same five-layer model into real timetables.
A China–Philippines "front shop, back factory" pipeline: curriculum design and IP in China, high-volume localized production in the Philippines, built for Southeast Asian scale.
In the Philippines, with our strategic partner ABS-CBN, we have set up an English and Chinese training school at ABS-CBN's former broadcast center in Bulua, Cagayan de Oro, where we train Minecraft English play coaches.
Minecraft is a trademark of Microsoft/Mojang. KidsFan references the game nominatively only to describe the sandbox setting of its learning content; no affiliation with or endorsement by Microsoft/Mojang is implied.
Minecraft English (我的世界学英语) is KidsFan's game-based English learning blueprint. Episodes are built inside sandbox gameplay that kids already love, so language grows out of the quest instead of being forced into a lesson. Each episode delivers 5–8 core words, 2–3 sentence patterns and one repeatable mini-dialogue.
No. Minecraft is a trademark of Microsoft/Mojang. KidsFan references the game nominatively only — to describe the sandbox environment the learning content is set in — and implies no affiliation with, or endorsement by, Microsoft or Mojang.
By 2026 the blueprint holds roughly 15% of Southeast Asia's game-based kids English content market (company data) and has earned a textbook order from the Philippine Department of Education (DepEd), a system serving ~24.9 million learners.
Every episode is engineered around a fixed takeaway: 5–8 core words, 2–3 sentence patterns, and one short read-along dialogue the child can repeat. Words are always anchored to the scene they appear in — mine, torch, diamond, build, escape — so meaning comes from context, not a word list.
KidsFan's Education Division delivers in-school courses built on the same five-layer model, with pedagogy research support from Hunan Normal University. Schools and education partners can contact [email protected] to discuss curriculum licensing and classroom programs.
Schools, publishers, platforms and distributors: the blueprint proven in Southeast Asia is ready for your market. Bring the curriculum in, or help take it further out.
