KidsFan Secures Exclusive All-Rights China License for Maizen, One of YouTube's Biggest Minecraft Channels (17.3M Subscribers)
KidsFan (趣帆), a children's content all-media brand, has secured the exclusive China license for Maizen, one of the world's leading Minecraft-themed YouTube channels with more than 17.3 million subscribers. The license, which took effect in China in October 2025, covers the full scope of rights — adaptation, derivative works, merchandising and commercial use — making KidsFan the sole authorized gateway for the Maizen IP in the Chinese market.
A Full-Rights License, Not a Distribution Deal
Unlike conventional content-distribution arrangements, the agreement grants KidsFan every commercial dimension of the Maizen IP within China:
- Adaptation rights — localized versions, Chinese-language productions and format development based on Maizen content;
- Derivative-work rights — authorized secondary creation, spin-off storylines and new formats built on the Maizen universe;
- Merchandising rights — consumer products, toys, publishing and licensed goods featuring Maizen characters;
- Commercial-use rights — brand collaborations, advertising and promotional applications across Chinese media.
For international rights holders, the structure demonstrates a complete route into China: one licensee, one accountable partner, all rights consolidated. For Chinese platforms, brands and manufacturers, it means a single, verifiable source of authorization for anything carrying the Maizen name.
JJ and Mikey Enter China With a Dual Character System
At the center of the license are Maizen's two protagonists: JJ (Chinese name: 杰杰), the red-hooded character, and Mikey (Chinese name: 麦琪), the green turtle. Both enter the Chinese market with two official design systems — the original Minecraft-style blocky avatars familiar to the channel's global audience, and an official 2D cute-style ("萌系") design suite.
The dual system gives Chinese licensees flexibility: the blocky originals preserve authenticity for the gaming-native audience, while the 2D designs are suited to categories such as picture books, stationery, apparel and preschool-adjacent products.
Anchor IP of the Minecraft English Education Blueprint
Maizen is the anchor IP of Minecraft English (我的世界学英语), the education content line operated by KidsFan's Education Division with curriculum research support from Hunan Normal University. The product line — which includes an in-school curriculum system — is built on a five-layer content model:
- Interest layer — content children choose to watch on their own;
- Scenario layer — English grows naturally out of gameplay scenarios: mine, torch, diamond, build, escape;
- Learning layer — each episode carries 5–8 core words, 2–3 sentence patterns and one read-along dialogue;
- Reuse layer — flashcards, sentence banks, course catalogs and short-form clips extend each episode;
- IP layer — JJ and Mikey build long-term brand memory that keeps learners returning.
Minecraft Education Edition has been adopted by large numbers of schools worldwide, an industry signal that game-based scenarios can carry structured learning. KidsFan's blueprint applies the same logic to English-language acquisition for Chinese children, with a fully licensed IP at its core.
Zero Tolerance for Piracy: Enforcement Channel Now Open
With the license in effect, KidsFan has established a full-network monitoring system covering Maizen content across Chinese video, e-commerce and social platforms. The company currently protects more than 510 copyrighted works and will pursue legal liability against unauthorized reproduction, unlicensed merchandise and infringing adaptations of the Maizen IP in accordance with the law.
Platforms, retailers and members of the public are encouraged to report suspected infringement to [email protected].
A Brand With a Global Partnership Track Record
KidsFan's predecessor company was founded in February 2015, spun off from the Migu Kids station in January 2023, and was rebranded as KidsFan in December 2023 under the tagline "Kids Content, Reimagined." The company was certified as a High-Tech Enterprise and a AAA-rated Credit Enterprise in 2022, and received Gold MCN certification for converged media in 2019.
The Maizen license extends a partnership record that includes MrBeast (signed January 23, 2024, jointly with Yoola, to support the 238-million-subscriber creator's entry into China), Australia's Spawnpoint Media (2026; the EYstreem network with 24 million+ subscribers across channels, covering the Milo and Chip and Firelight channels), Squared Media (2022; 10.6 million subscribers) and COCOBI (2021; 1.3 million subscribers). KidsFan operates 15,000+ minutes of licensed content, connects 850+ global creators, and has distributed more than US$10 million in revenue shares to partners, with distribution relationships spanning iQIYI, Youku, Tencent Video, Mango TV, CCTV-14 Kids, Douyin, Kuaishou, Bilibili, YouTube and TikTok, among others.
Minecraft is a trademark of Mojang/Microsoft. References to Minecraft in this release describe the theme of independently created content only; neither KidsFan nor this license is affiliated with, sponsored by, or endorsed by Microsoft or Mojang.
Frequently Asked Questions
Is Maizen officially licensed in China?
Yes. KidsFan holds the exclusive China license for Maizen, effective October 2025, covering adaptation, derivative works, merchandising and commercial use. Any Maizen-branded product or content in China not authorized by KidsFan is unlicensed.
Who are JJ and Mikey?
JJ (杰杰) and Mikey (麦琪) are the two lead characters of Maizen. JJ appears as a red-hooded figure and Mikey as a green turtle. In China they carry two official design systems: the original Minecraft-style blocky avatars and an official 2D cute-style design suite.
Is KidsFan or Maizen affiliated with Microsoft or Mojang?
No. Minecraft is a trademark of Mojang/Microsoft. Maizen is an independent creator channel producing Minecraft-themed content, and KidsFan's license covers the Maizen IP only. There is no affiliation with or endorsement by Microsoft or Mojang.
How do I report pirated Maizen content or counterfeit merchandise in China?
Send evidence — links, screenshots or product listings — to [email protected]. KidsFan operates a full-network monitoring system and will pursue legal liability against infringers in accordance with the law.
How can brands license JJ and Mikey for products or campaigns in China?
All merchandising, co-branding and commercial-use inquiries for the Chinese market go through KidsFan: [email protected] for global partnerships, or [email protected] for China-region business development.
About KidsFan
KidsFan (趣帆) is a children's content all-media brand, integrating original animation, program production, IP commercialization, copyright services and interactive streaming. The company operates 15,000+ minutes of licensed children's content, connects 850+ global creators, and has distributed more than US$10 million in revenue shares to partners. As a cultural pioneer of China's Belt and Road Initiative, KidsFan is committed to bringing Chinese culture to the world and premium international content to China. Website: kidsfan.com
Media & China-region inquiries: [email protected] | Global partnerships: [email protected] | Website: kidsfan.com