A decade-long voyage from a small content startup to an all-media kids brand: 15,000+ minutes of licensed content, 850+ global creators, 510+ protected works, and over $10M paid out to partners along the way.
KidsFan reads two ways in Chinese, and both are the point.
Qù means fun, delight, curiosity. Everything we make starts from what children genuinely love to watch and play: interest first, always.
Fān means sail: a sail set for two voyages, taking Chinese culture global and bringing the world's finest children's content home.
Together, 趣帆 is a sail powered by fun: the cultural vanguard of the Belt & Road Initiative for children's content.
February: the predecessor company is founded. May: full-library strategic cooperation with iQIYI. August: becomes a CNTV content supplier.
Becomes a content supplier to Youku and Tencent Video; a dedicated Copyright Department is established.
Agreements signed with the broadcast authority. Pioneers the guaranteed + revenue-share licensing model, delivering a record $100K single payout.
Becomes a supplier to Huawei Video and Mango TV; named Best Early-Education Brand.
Becomes a supplier to Douyin and Kuaishou; certified Gold MCN institution.
March: the copyright library passes 10,000 hours; cumulative partner payouts break $10M.
Signs COCOBI (1.3M subscribers), with $15,000+ in revenue generated since.
January 18: signs Squared Media (10.6M subscribers, $10,000+ a year since signing). Certified National High-Tech Enterprise with an AAA credit rating.
January: spins off from the Migu Kids station. December: upgraded into the KidsFan brand.
January 23: signs MrBeast (238M subscribers at signing, 521M today) jointly with Yoola, at an estimated $150,000 a year.
October: the exclusive all-rights China license for Maizen (17.8M+ subscribers) lands: adaptation, derivative works, merchandising and commercial use.
Signs SPM (Spawnpoint Media, Australia): Milo and Chip and Firelight join the fleet. A textbook order arrives from the Philippine Department of Education (DepEd), a system serving ~24.9 million learners. In the Philippines, KidsFan and its strategic partner ABS-CBN set up an English and Chinese training school in Bulua, Cagayan de Oro.
Chief Executive Officer
Before taking the helm at KidsFan, Ray served as a Content Director at TikTok, gaining platform-native insight into how the world's young audiences actually discover content. Trained in journalism at the Communication University of China and holding an MBA from Tsinghua University, Ray has steered KidsFan through the brand relaunch, the Maizen exclusive and the education blueprint expansion, earning Gold Supplier certifications from both iQIYI and Tencent Video along the way.
Until KidsFan, we never truly grasped how vast the Chinese market is. With a strong local partner standing behind our IP, we can rest easy.
Fushimi NobukoCEO, MaizenKidsFan's operational and revenue abilities in China are outstanding; our collaboration led to a 250% annual revenue increase.
Bela BajariaChief Content Officer, NetflixSince partnering with KidsFan, our annual revenue in the Chinese market has increased by approximately 300%.
MatthewCEO, Defy MediaTheir content localization made our products far more relevant to the Chinese market, significantly boosting user experience and revenue.
ArseniyBDD, YoolaStrict copyright management gave us the safeguards we needed. Their professionalism and market understanding are exceptional.
TonyCEO, Otter MediaThey helped us succeed in China and provided strong support in copyright protection, avoiding potential risks.
MattCEO, Squared MediaTheir integrity and handling of government relations brought us real security.
JonathanCEO, ABC (Australian Broadcasting Corporation)2022
2022
2019
2018
Whether you hold content the world should see, or want the world's finest content for China, KidsFan is the partner at the helm.
