A decade-long voyage from a small content startup to an all-media kids brand — 15,000+ minutes of licensed content, 850+ global creators, 510+ protected works, and over $10M paid out to partners along the way.
KidsFan reads two ways in Chinese — and both are the point.
Qù means fun, delight, curiosity. Everything we make starts from what children genuinely love to watch and play — interest first, always.
Fān means sail — a sail set for two voyages: taking Chinese culture global, and bringing the world's finest children's content home.
February — the predecessor company is founded. May — full-library strategic cooperation with iQIYI. August — becomes a CNTV content supplier.
Becomes a content supplier to Youku and Tencent Video; a dedicated Copyright Department is established.
Agreements signed with the broadcast authority. Pioneers the guaranteed + revenue-share licensing model, delivering a record $100K single payout.
Becomes a supplier to Huawei Video and Mango TV; named Best Early-Education Brand.
Becomes a supplier to Douyin and Kuaishou; certified Gold MCN institution.
March — the copyright library passes 10,000 hours; cumulative partner payouts break $10M.
Signs COCOBI (1.3M subscribers) — $15,000+ in revenue generated since.
January 18 — signs Squared Media (10.6M subscribers, $10,000+ a year since signing). Certified National High-Tech Enterprise with an AAA credit rating.
January — spins off from the Migu Kids station. December — upgraded into the KidsFan brand.
January 23 — signs MrBeast (238M subscribers) jointly with Yoola — est. $150,000 a year.
October — the exclusive all-rights China license for Maizen (17.3M+ subscribers) lands: adaptation, derivative works, merchandising and commercial use.
Signs SPM (Spawnpoint Media, Australia) — Milo and Chip & Firelight join the fleet. A textbook order arrives from the Philippine Department of Education (DepEd), a system serving ~24.9 million learners. KidsFan reaches roughly 15% of Southeast Asia's game-based kids English content market (company data).
Chief Executive Officer
Before taking the helm at KidsFan, Ray served as a Content Director at TikTok — platform-native insight into how the world's young audiences actually discover content. Trained in journalism at the Communication University of China and holding an MBA from Tsinghua University, Ray has steered KidsFan through the brand relaunch, the Maizen exclusive and the education blueprint expansion — earning Gold Supplier certifications from both iQIYI and Tencent Video along the way.
KidsFan's localization lifted both the viewing experience and our revenue in China.
Working with KidsFan, our annual revenue grew 250%.
Their copyright safeguards are thoroughly professional — our rights were in good hands.
Annual revenue up 300% — the numbers speak for themselves.
KidsFan's copyright protection kept our IP clear of piracy risk in China.
Integrity and strong government relations — a partner you can trust in China.
Whether you hold content the world should see, or want the world's finest content for China — KidsFan is the partner at the helm.