趣帆
Kids Content Since 2015

About KidsFan 趣帆

趣帆

A decade-long voyage from a small content startup to an all-media kids brand — 15,000+ minutes of licensed content, 850+ global creators, 510+ protected works, and over $10M paid out to partners along the way.

The Name

A name that carries the mission.

KidsFan reads two ways in Chinese — and both are the point.

Kids = 趣 · Fun

Qù means fun, delight, curiosity. Everything we make starts from what children genuinely love to watch and play — interest first, always.

Fan = 帆 · Sail

Fān means sail — a sail set for two voyages: taking Chinese culture global, and bringing the world's finest children's content home.

Together, 趣帆 is a sail powered by fun — the cultural vanguard of the Belt & Road Initiative for children's content.
Milestones · 2015 – 2026

Eleven years, one voyage.

2015

February — the predecessor company is founded. May — full-library strategic cooperation with iQIYI. August — becomes a CNTV content supplier.

2016

Becomes a content supplier to Youku and Tencent Video; a dedicated Copyright Department is established.

2017

Agreements signed with the broadcast authority. Pioneers the guaranteed + revenue-share licensing model, delivering a record $100K single payout.

2018

Becomes a supplier to Huawei Video and Mango TV; named Best Early-Education Brand.

2019

Becomes a supplier to Douyin and Kuaishou; certified Gold MCN institution.

2020

March — the copyright library passes 10,000 hours; cumulative partner payouts break $10M.

2021

Signs COCOBI (1.3M subscribers) — $15,000+ in revenue generated since.

2022

January 18 — signs Squared Media (10.6M subscribers, $10,000+ a year since signing). Certified National High-Tech Enterprise with an AAA credit rating.

2023

January — spins off from the Migu Kids station. December — upgraded into the KidsFan brand.

2024

January 23 — signs MrBeast (238M subscribers) jointly with Yoola — est. $150,000 a year.

2025

October — the exclusive all-rights China license for Maizen (17.3M+ subscribers) lands: adaptation, derivative works, merchandising and commercial use.

2026

Signs SPM (Spawnpoint Media, Australia) — Milo and Chip & Firelight join the fleet. A textbook order arrives from the Philippine Department of Education (DepEd), a system serving ~24.9 million learners. KidsFan reaches roughly 15% of Southeast Asia's game-based kids English content market (company data).

Leadership

At the helm: Ray.

Ray, CEO of KidsFan

Ray

Chief Executive Officer

Former TikTok Content Director Tsinghua MBA CPPCC Member Copyright Association Vice-President

Before taking the helm at KidsFan, Ray served as a Content Director at TikTok — platform-native insight into how the world's young audiences actually discover content. Trained in journalism at the Communication University of China and holding an MBA from Tsinghua University, Ray has steered KidsFan through the brand relaunch, the Maizen exclusive and the education blueprint expansion — earning Gold Supplier certifications from both iQIYI and Tencent Video along the way.

+300%
International content copyright growth under Ray's tenure
Partner profits doubled
Partner Voices

What our partners say.

KidsFan's localization lifted both the viewing experience and our revenue in China.

ArseniyBusiness Development Director, Yoola

Working with KidsFan, our annual revenue grew 250%.

BelaCOO, Netflix

Their copyright safeguards are thoroughly professional — our rights were in good hands.

TonyCEO, Otter Media

Annual revenue up 300% — the numbers speak for themselves.

MatthewCEO, Defy Media

KidsFan's copyright protection kept our IP clear of piracy risk in China.

MattCEO, Squared Media

Integrity and strong government relations — a partner you can trust in China.

JonathanCEO, ABC KIDS
Honors

Recognized along the way.

National High-Tech Enterprise · 2022 AAA Credit Rating · 2022 Gold MCN · 2019 Best Early-Education Brand · 2018
Join the Voyage

The sail is set.
Come aboard.

Whether you hold content the world should see, or want the world's finest content for China — KidsFan is the partner at the helm.