What We Do — Four Core Divisions & Full-Chain Service

Every link of the chain, in-house.

Most partners solve one problem. KidsFan's four divisions cover the whole journey: sourcing and localizing world-class content, turning it into learning, protecting every frame, and training the people who make it all run.

Content Division

The engine of the two-way gateway: bringing the world's finest children's IP into China and carrying Chinese kids' content out along the Belt & Road. From the 2015 full-library strategic partnership with iQIYI to today's 15,000+ minutes of licensed content, the division handles sourcing, localization and release across every major Chinese platform.

15,000+ minutesGlobal IP sourcingLocalization

Education Division

Home of Minecraft English (我的世界学英语): a five-layer model (Interest, Scene, Learning, Reuse, IP) that turns gameplay kids already love into language they keep. Each episode delivers 5–8 core words, 2–3 sentence patterns and one read-aloud dialogue, with pedagogy research support from Hunan Normal University and an in-school curriculum. Proven in Southeast Asia first: roughly 15% of the region's game-based kids English content market (company data) and a textbook order from the Philippine Department of Education (DepEd), a system serving ~24.9 million learners.

Minecraft EnglishFive-layer modelIn-school curriculum

Explore Minecraft English

Copyright Operations

A dedicated copyright department since 2016, now protecting 510+ works with full-network monitoring and zero tolerance for piracy. This is also where the money flows: the guaranteed + revenue-share model KidsFan pioneered in 2017 has paid partners $10M+ to date, and it is the shield behind exclusive licenses like Maizen's all-rights China deal.

510+ works protectedFull-network monitoring$10M+ partner payouts

Media College

The talent engine behind everything else: onboarding programs that help the 850+ creators in KidsFan's global network enter China the right way, training for localization and content-review teams, and workshops that connect media, education and industry partners around children's content standards.

Creator onboardingLocalization talentIndustry workshops

From first screening to steady revenue, in five steps.

One partner, one chain. Each step hands off cleanly to the next, so rights holders sign once and stay focused on making great content.

1
Introduce and evaluate
Scout and screen global IP: audience fit, compliance review and rights due diligence before anything crosses the border.
2
Localize
Translation, dubbing and cultural adaptation that keeps the original charm while meeting Chinese platform standards.
3
Distribute
One contract, 20 platforms: major video, TV channels, state media and telco, short video and global outlets.
4
Protect
Registration, full-network monitoring and enforcement: 510+ works protected under a zero-tolerance policy.
5
Monetize
The guaranteed + revenue-share model KidsFan pioneered in 2017, with $10M+ already paid out to partners.

The full 20-platform wall.

Official supplier and partner relationships across five platform families, so one deal with KidsFan reaches China's living rooms, phones and classrooms, and screens far beyond.