Every link of the chain, in-house.
Most partners solve one problem. KidsFan's four divisions cover the whole journey — sourcing and localizing world-class content, turning it into learning, protecting every frame, and training the people who make it all run.
Content Division
The engine of the two-way gateway: bringing the world's finest children's IP into China and carrying Chinese kids' content out along the Belt & Road. From the 2015 full-library strategic partnership with iQIYI to today's 15,000+ minutes of licensed content, the division handles sourcing, localization and release across every major Chinese platform.
Education Division
Home of Minecraft English (我的世界学英语): a five-layer model — Interest, Scene, Learning, Reuse, IP — that turns gameplay kids already love into language they keep. Each episode delivers 5–8 core words, 2–3 sentence patterns and one read-aloud dialogue, with pedagogy research support from Hunan Normal University and an in-school curriculum. Proven in Southeast Asia first: roughly 15% of the region's game-based kids English content market (company data) and a textbook order from the Philippine Department of Education (DepEd), a system serving ~24.9 million learners.
Copyright Operations
A dedicated copyright department since 2016, now protecting 510+ works with full-network monitoring and zero tolerance for piracy. This is also where the money flows: the guaranteed + revenue-share model KidsFan pioneered in 2017 has paid partners $10M+ to date — and it is the shield behind exclusive licenses like Maizen's all-rights China deal.
Media College
The talent engine behind everything else: onboarding programs that help the 850+ creators in KidsFan's global network enter China the right way, training for localization and content-review teams, and workshops that connect media, education and industry partners around children's content standards.
